Page and link structure
Define useful service and project pages, semantic headings and deliberate links between related content.
ZYAM services
SEO Foundations
Make the website’s content clear to people and search engines.
SEO foundations are the technical and content structures that help a website be understood and crawled. ZYAM works on page purpose, metadata, internal links and indexability as part of website development or a separately agreed improvement scope.
Give each page a clear purpose
This service is useful when important services are buried on one page, titles repeat, routes compete with each other or search engines cannot reliably reach the content. For a South African business, location belongs where it helps a prospective customer understand the offer. Repeating city names or publishing near-identical pages is not a substitute for useful information.
Scope
What ZYAM builds
Indexability and metadata
Review canonical URLs, robots rules, sitemaps, titles, descriptions and social previews against the intended public routes.
Factual structured data
Describe the business, services and content using supported fields. Missing addresses, reviews or business credentials are not invented.
Technical checks and review
Check mobile layouts and loading alongside crawlability. Ongoing content work, Search Console access and measurement require an agreed scope and baseline.
Work & evidence
Relevant project work
Lullubelle
Lullubelle’s implementation includes product metadata and structured data. This is evidence of technical SEO work, not evidence of improved rankings or revenue.
View case studyHow we approach the work
- Audit the current pages, business priorities and known indexing issues.
- Agree page structure and implement the technical changes with factual content.
- Validate the release and, when access is approved, review indexing and performance over time.
Questions about seo foundations
Can you guarantee a ranking or lead volume?
No. Technical implementation does not control search results or customer demand. Any assessment of improvement needs an agreed baseline and measurement period.
Does structured data guarantee a rich result or AI citation?
No. It describes supported facts and relationships. Search systems decide how they use that information.
Start a project
Talk through your requirements.
Tell us which services or products need clearer pages and what you know about the current website’s indexing.
Based in Johannesburg, Gauteng, ZYAM works with businesses across South Africa and welcomes enquiries from further afield. We will review your enquiry and discuss scope and next steps.
Published starting prices are a guide. Your proposal defines the work and cost; ongoing services and third-party charges need to be agreed.